基于目的地品牌化的中国国家旅游形象感知系统研究

摘要

Referencing to both human-place perception system and human-human perception system of destina-tion image perception, the paper innovates the round trip dimensions of both human-place perception system and human-human perception system, and Brand-Audience-Based Destination Image, namely BABDI Model. On this basis, the paper establishes the preliminary viewpoint of Destination Branding -Based China Tourism Image , covering the theoretical fulcrum and internal mechanism of nation image cognition and destination bran-ding, and presents the internal structure, concept, system, mechanism, structure dimensions of Destination Branding -Based China Tourism Image.%借鉴目的地形象感知的人—地和人—人两大感知系统，整合创新人—地感知和人—人感知系统的双向维度，以及基于品牌—受众关系的目的地旅游形象，即BABDI模型。并在此基础上，初步创建了“基于目的地品牌化的中国国家旅游形象感知系统”，基本涵盖国家形象认知和目的地品牌化等理论支点和内在机理，提出中国国家旅游形象感知系统的概念整合、内在架构、概念体系、结构维度、作用机理和模型框架等战略构想。