The research on chinese family travelling decision-making and marketing suggestions for tourism destinations

摘要

This research examined Chinese family travelling decision-making models and put forward some suggestions for tourism destinations operators based on family travelling decision-making models. The conclusions were that JDM were the major models for family travelling in each type of families, and the husbands focused on controlling the whole travelling while the wives took more attention on pre-trip preparation and shopping. The researchers thought that tourism destinations should make husbands as the primary customers, designing and sales departments for tourism souvenir should meet the wives' demands firstly, and tourism facilities should meet each family member's demand.