A travel recommendation system and method based on user characteristics and travel destination characteristics are disclosed. A travel destination recommendation system according to an embodiment of the present invention includes a travel destination vector generation unit for calculating characteristic values of a plurality of travel destination characteristics defined for each travel destination and generating a travel destination vector from the calculated characteristic values; A user vector generation unit receiving a selection value for the plurality of travel destination characteristics from a user and generating a user vector from the selection value; And a travel destination recommendation unit for calculating the similarity between the travel destination vector and the user vector and providing one or more recommended travel destinations to the user according to the calculated similarity.
展开▼