河北省体育赛事品牌开发研究与分析

摘要

Hebei province possesses few specific sports games.Therefore,this paper explores over the Hebei-specific sports with exotic local features,such as Yongnian taiji boxing,Cangzhou martial arts and Wuqiao acrobatics.The paper argues for further adaptation and polishing of them for sports games.%河北省品牌赛事较少,但却有发展体育产业的优越条件.河北省要开发体育品牌赛事,必须选择一些具有浓郁特色的、传统的体育项目,如永年太极拳、沧州武术、吴桥杂技等;改革竞技体育管理体制;提高赛事质量,增强比赛的观赏性;培养体育赛事观众;注重宣传并多渠道筹措资金.