A brand-value analysis apparatus 10 is an apparatus for analyzing brand value. The brand-value analysis apparatus 10 is provided with a target-value setting unit 11 that sets a target value for each of two or more preset indexes, a data retrieving unit 12 that retrieves data for the result of branding activity using the brand, and a data analysis unit 13 that analyzes the data by calculating, for each of the indexes, a progress rate of the branding activity with respect to the target value on the basis of the retrieved data.
展开▼
