商於古道是连接"古丝绸之路"的节点,素有中国"诗歌之路""商业之路"的美誉.建设商於古道文化旅游景区,对提升"秦岭最美是商洛"品牌内涵,促进文化和旅游的深度融合具有重要作用. 通过对商於古道文化旅游景区建设现状和存在的主要问题进行分析,提出加强旅游基础设施建设、加大互联网宣传力度、提高旅游管理人员的素质、优化旅游服务、加快文化旅游管理体制改革等对策,促进商於古道文化旅游业快速发展.%Ancient Shangwu Road, as one of the conjunctions of ″Silk Road″, enjoys the fame of ″Road of Poetry″ or ″Road of Business″. The construction of ancient Shangwu Road as a cultural tourist spots has great importance in promoting the tourism brand concept of ″Shangluo is the greatest beauty in Qinling Mountains″ and enhancing the deep integration of culture and tourism. Through the analysis on the present situation and existing problems of the construction of ancient Shangluo Road as a cultural tourist spots, the countermeasures are proposed such as fostering the tourism infrastructure construction, expanding the network publicity of tourism, improving the quality of tourism management and touring service level and accelerating the reform of the tourism management system, aiming to promote the rapid development of cultural and tourist industries about ancient Shangwu Road.
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