基于企业家企业理论的事业战略理论模型

摘要

Centered on entrepreneurs and based on entrepreneurs' firm theories and their implied economic hypothesis and philosophical basis, we draw the concepts and categories of business strategies from the cognitive behaviors of HUAWEI founder Ren Zhengfei, and construct a theoretical model of business strategies by case study.The research findings verify the five core categories of business strategy: mission, favorite business, profit model, internal environment and mechanism, external environment and trend, which construct the MFPIE model of business strategy theory.The MFPIE model can better explain the business strategic practices of enterprises, and help entrepreneurs to start a business and innovate.%以企业家为逻辑起点,基于企业家企业理论及其隐含假设、哲学基础,通过案例研究,从华为创始人任正非的认知行为中提炼事业战略的概念与范畴,建构事业战略理论模型.研究发现并验证了事业战略的5个核心范畴:使命、热爱的事业、盈利模型、内部环境与机制、外部环境与趋势,构成了事业战略理论的MFPIE模型.MFPIE模型能够较好地解释企业事业战略实践,有助于企业家创业创新.