MOOCs is a new type of modern network course,which has a great influence on the higher educa-tion. On the one hand,it can get education resources of high quality. On the other hand,it promotes the reform and development of the university’s teaching. However,for the newly established applied undergraduate colleges, the lack of brand resources,funds and cooperation platform is the resistance of the development. The newly - built local undergraduate colleges of application in the construction of the MOOCs,have to apply the principle of ecologi-cal niche,locating reasonable eco - niche position,and fostering strengths and avoiding weaknesses,through the dislocation development strategy on space and function to separate the eco - niche,and with the policy support,in-tensifying cooperation and building MOOCs to expand the eco - niche,and through ascending teacher training to enhance their self - competitiveness and develop the virtual niche,aiming at creating a suitable development road of the MOOCs in the end.%慕课作为一种新型的现代网络课程，给高等教育带了巨大影响。它一方面可以高效率获取优质的教育资源，另一方面促进了高校的教学改革和发展。但对于地方新建应用型本科高校来说，品牌资源匮乏、资金政策不足、合作平台少是其慕课发展的阻力。地方新建应用型本科高校在进行慕课建设时，要应用生态位原理，定位合理的生态位，扬长避短，通过空间上、功能上的错位发展来分离生态位策略；通过政策资金支持、加大合作力度、打造慕课群的方式拓展生态位策略；通过提升教师培训、增强自身竞争力途径发展虚拟生态位策略，最终打造适合自身发展的慕课发展之路。
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