基于五力竞争模型的中小农产品企业营销策略研究

摘要

摘要：根据五力竞争模型，以食用油市场为例分析说明中小农产品企业营销策略。首先对农产品企业面临的经济环境进行了分析，其次对于中小农产品企业几个市场主体：中小企业、客户和其他大中小企业等之间的关系博弈进行了探讨，最后给出了营销策略。%Based on five competition model, this paper shows small and medium-sized agricultural enterprise marketing strategy research, a case study of cooking oil market is presented. First, the economic environment that small and medium-sized agricultural enterprises are faced is analyzed. Then several market subjects, the relationships among small and medium-sized enterprises, the customers, other medium enterprises, and so on, are discussed. Finally, marketing strategies are given.