地方旅游英文宣传语篇中态度评价及人际意义构建的对比分析

摘要

在常见的旅游宣传语篇中，评价资源丰富但分布状况不一。通过对比杭州官方旅游宣传语篇与国外旅游宣传语篇的评价资源，发现在态度和级差资源的分布上，二者存在较大差别。同时，二者在鉴赏资源、强调词、表态性实词的分布上差异较大，在词汇语义的选择上也有不同的侧重点。这样的不对等性也揭示了两类语篇在人际意义这一维度上的差异，杭州旅游官网的态度资源较为正式，而国外网站的态度资源更关注平等性和沟通的便捷性。%In different tourist discourses,there exists abundant appraisal resources,but the distribution is different. Through the comparison of appraisal resources between Hangzhou travelling website and FNEtravel, it is found that there are great differences in the distribution of appreciation,intensification and attitudinal lexis as well as the choices of lexical semantics. The in-equivalence of the appraisal resources reveals diverse interpersonal meaning. The attitudinal resources from Hangzhou travelling website is mostly formal while FNEtravel pays more attention to the equality and efficiency of communication.