Acknowledgements
摘要
Abstract
List of Tables and Figures
Contents
Chapter One Introduction
1.1 Research Background
1.2 Significance of the Research
1.3 Research Objectives
1.4 The Organization of the Thesis
Chapter Two Literature Review
2.1 Studies on Halliday’s Systemic Functional Grammar
2.1.1 Contents of the Systemic Functional Grammar
2.1.2 Studies of the Interpersonal Meaning
2.2 Previous Research on the Interpersonal Meaning of Advertising Discourse from the point of Systemic Functional Grammar
2.2.1 Definition of Advertisement
2.2.2 Advertisement Classification
2.2.3 Previous Research on the Interpersonal Meaning of Advertising Discourse from the point of Systemic Functional Grammar
Chapter Three Research Design
3.1 Research Questions
3.2 Theoretical Framework
3.2.1 Interpersonal Meaning from the perspective of Halliday’s Systemic Functional Grammar
3.2.2 Means to realize interpersonal meaning of language
3.2.3 Summary
3.3 Data Collection
3.4 Research Procedure
Chapter Four Results and Discussion
4.1 A Contrastive Analysis of Mood in Chinese and English Automobile Advertisement Discourse
4.1.1 Speech Roles in Chinese and English Automobile Advertisement
4.1.2 Mood structures in Chinese and English Automobile Advertisement
4.2 A Contrastive Analysis of Modality in Chinese and English Automobile Advertisement discourse
4.2.1 Modalization
4.2.2 Modulation
4.2.3 Summary
4.3 A Contrastive Analysis of Person System in Chinese and English Automobile Advertisement Discourse
4.3.1 First Person System
4.3.2 Second Person System
4.3.3 Third Person System
4.3.4 Summary
Chapter Five Conclusion
5.1 Major Findings of the Research
5.2 Implications of the Research
5.3 Limitations of the Research and Suggestions for future Research
References
Appendix
声明