基于大学生群体的乡村旅游市场开发研究(英文)

摘要

Rural tourism,as an important component of tourism and leisure,has witnessed a rapid growth in recent years and gradually become an outstanding point in tourism industry.Questionnaire survey was carried out among undergraduates in the Nanjing Agricultural University by applying multi-stage random sampling,on the basis of which undergraduates’ perception of travelling,tourism inclination,motivation and ways of travelling were analyzed.Characteristics of undergraduate tourism market were summarized,and corresponding suggestions were given to broaden the rural tourism market of undergraduates.