案例教学法在'公共关系学'课程中的运用

摘要

"公共关系学"是一门实践性与操作性都很强的课程,案例教学法通过对典型案例的分析、探索,揭示公关活动的规律,帮助学生对公关理论的理解,可以培养学生分析问题、解决问题的能力.%Public relations" is a practical and operational disciplines , the case teaching reveals the law of public relations activities by analysing the typical case, and, help students understanding the theory of public relations, training of students' capacity of analyzing problems and solving problems. In the process of case teaching we must choose the appropriate case and grasp four teaching.