论东坡符号

摘要

东坡的符号化主要借助典型化、抽象化、现实化手段实现。东坡符号具有三大特征：多重象征、文人情结和品牌效应。从对象上划分,可以分为东坡物质符号、东坡非物质符号;从生态上划分,可以分为东坡原生态符号、东坡衍生态符号;从形态上划分,可以分为东坡语言符号、东坡肖像符号、东坡遗址符号、东坡书画符号、东坡数字符号。%Symbolization of Dongpo is realized by using typification, abstraction and actualization. Symbols of Dongpo has three characters： multiple-cultural symbolization,complex of Chinese literati and brand effects. In terms of objects, symbols of Dongpo can be divided into material symbols and nonmaterial symbols. In terms of ecology, symbols of Dongpo can be divided into original symbols and derivative symbols. From the perspective of form, symbols of Dongpo can be divided into linguis- tic symbols, image symbols relics symbols, painting symbols, and number symbols.