本土化经营与国际化发展视野背道而驰、对话世界的开放意识淡薄，自然是中国电影在传播接受上陷入内热外冷困境的重要原因。2014年轻电影皆因引起网生代密切关注、热议或争议而在国内市场热卖，但其在社交媒体作为热点话题所具有的高度集中的消费热点和不断发酵所形成的传播张力，很大程度上还是无法渗透、扩散到海外市场，从而抵消品质和欣赏口味上的严苛检验。指出2014年中国轻电影发展的现状、问题，并针对性地提出内容生产策略，对中国电影海外市场拓展意义重大。%The Chinese films of the acceptance was caughted in the Dilemma on Cold outside and Hot internal has two causes,localization and internationalization development field of vision on Chinese Films is contradictory,dialogue and open consciousness of the world is weak. Relaxing Films in 2014 which caused net generation of a dispute over pay close attention to, or hot sale in the domestic market, still largely impermeable, can not spread to the overseas market, to offset the strict inspection on quality and appreciation taste.Although it is a hot topic of highly centralized consumption in social media and hot spots and the spread of continuous fermentation formed by the tension . Pointed out that current situation of the development of problems on Chinese relaxing films, and puts forward the production strategy, is great significance to Chinese films overseas market expansion.
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