“山寨”文化：一种时尚的哲学

摘要

作为一种时尚的流行文化，“山寨”文化在过去的近几年曾盛行一时，在思想和生活层面都给社会生活带来了较大的影响。本文试图追寻社会学家齐美尔对时尚的论证，从社会差异和时尚社会心理角度来论证“山寨”文化的产生。本文认为，“山寨”文化体现了人们追求时尚的过程，本身已成为一种时尚。它产生于人们对普遍性和特殊性的共求中，并通过制造者即效仿者对身份的想象而彰显和维系了社会差异。%As one of the popular culture ,the knock‐off culture has been in vogue for a time during the latest years which has made influence both in the field of mind and our life .According to the theory of Georg Simmel in fashion ,this paper is trying to explain why the knock‐off culture comes into being from the aspects of social difference and men’s mentality of fashion .The knock‐off culture shows the process of people’s pursuit for fashion and it does become a kind of fashion .It comes from people seeking both the u‐niversality and particularity ,and also manifests and maintains the social difference by the imagination of their status ,who are the knock‐off culture makers and imitators .