企业间竞合及生态位演化建模与仿真--以电信运营商与移动OTT商为例

摘要

Because of the application of breakthrough innovations , enterprise niche of mobile OTT providers and telecom operators overlaps , and that disruptively impacts on the telecom operator's traditional business , and triggers a dispute . Based on niche theory , dif-ferent patterns of action between enterprises and their mechanism has led to the evolution of niche have been described and revealed through the application of Lotka-Volterra model , and niche evolutionary capability at different modes of action between enterprises has been simu-lated . Conclusions show that only taking a cooperative symbiosis model , companies will have co-evolutionary niche . On this basis , tele-com operators'niche expansion mode has been proposed from the perspective of platform innovations .%应用突破性创新技术的移动OTT服务商与电信运营商出现企业生态位重叠，颠覆性地影响了电信运营商的传统业务，引发纷争。本文依据生态位理论，应用Lotka－Volterra模型刻画和揭示企业间不同的作用模式及其导致生态位演化的机理，仿真在不同模式下企业生态位的进化能力。结论显示，只有采取合作共生的模式，企业生态位才会协同进化。在此基础上，本文从平台创新角度，提出了电信运营商生态位扩展方式。