传统化纤企业营销模式创新研究——以HD公司为例

摘要

如何实现传统化纤企业营销模式创新一直是我国传统工业品企业的短板.从企业定位入手,结合4P组合策略,对锦纶化纤丝制造企业HD股份公司营销模式创新进行研究,打造具有比较优势的、区别于传统企业的化纤工业品营销新模式,确保企业营销战略的实现.%How to realize the marketing model innovation of the traditional chemical fiber enterprise has always been the weakness of the traditional industrial enterprises in China. This paper, starting from the enterprise positioning with the 4P combination strategy, explores the marketing mode innovation of the nylon chemical fiber manufacturing enterprise HD Co., Ltd., aiming to create a new mode of chemical fiber industrial products marketing with comparative advantages, which distinguishes from the traditional marking model of the enterprises, so as to ensure the realization of the marketing strategy of the enterprise.