新常态下高校创新创业教育人才培养——基于DIY的宜兴紫砂文化创意产品研发与营销实践

摘要

Under the new norm, innovative talent training is the problem to be solved urgently in colleges and universities. Combined with the Jiangsu regional economic development characteristics, this paper constructs the talents practice teaching mode based on DIY, applies it to Yixing creative product development and marketing, and develops a new idea of cultivation of talents, providing a template for colleges and universities to explore ways of cultivating innovative talents.%新常态下创新型人才培养是高校亟待解决的问题,文章结合江苏区域经济发展特色,构建了基于DIY的人才培养实践教学模式,并将其应用于宜兴紫砂创意产品研发与营销中,开拓了人才培养的新思路,为高校探索创新创业人才的培养途径提供范本.