齐鲁休闲体育文化资源开发及产业化发展路径

摘要

Qilu recreational sports cultural resources have the characteristics of being cultural, unique, recreational and educational and to promote its development of industrialization is the foundation of sustainable development. The industrialization path of leisure sports cultural resources takes "adding the cultural connotation, creating brand culture and hierarchically planning management" as the policy, adheres to the development principles of "adjusting measures to local conditions, personalization, marketization, comprehensiveness" and so on. Develop a variety of cultural resources for sports industry, sports events industry, festival industry, tourism industry and associated industries, so as to build a development path of industrialization.%齐鲁休闲体育文化资源有着文化性、独特性、休闲性以及教育性等特征，促进其产业化开发与发展是可持续化的基础。休闲体育文化资源的产业化发展路径以“注入文化内涵、创建品牌文化、分级规划管理”为路线方针，秉承“因地制宜、个性化、市场化、综合性”等多项开发原则，对运动产业、体育赛事产业、节庆产业、旅游产业以及附属产业等多方面的文化资源进行开发，构建产业化发展路径。