基于基本服务和可选服务的供应链决策问题

摘要

For durable products,the quality of after-sales services has been playing an in-creasingly important role in consumers' purchase behaviors.This paper mainly studied a sup-ply chain composed of a manufacturer and a retailer.In the process of products sales, the manufacturer will provide a basic free quality assurance service.The retailer provided paid optional quality assurance service to consumers to promote sales.Finally, the optimal basic service level and the optional service level were obtained, and the variation of optimal deci-sions with regard to all parameters were analyzed.%对于耐用品而言,优质的售后服务对消费者的购买行为发挥着越来越重要的作用.研究由一个零售商和一个制造商构成的供应链.在产品销售过程中,制造商会提供一个基本的无偿质保服务.在此基础上,零售商为了促进销售向消费者提供有偿的可选质保服务.求出了最优的基本服务水平和可选服务水平,并进一步分析了最优决策关于各个参数的变化情况.