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本刊是综合性指导类期刊，面对知识经济时代，以科学技术是第一生产力为指导思想，以贯彻实施科教兴国和可持续发展为战略宗旨，介绍国内外先进的科学与管理知识及信息等。坚持“政策权威性、理论学术性、实践适用性、宏观综合性，微观指导性”等编辑方针，力求推陈出新，坚持既有理论深度，又有指导意义的办刊思想，为广大作、读者服务。
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  • 国内刊号/CN：23-1445/G3
    国际刊号/ISSN：1008-7133
  • 发行周期：双月刊
    邮发代号：14-279
  • 主管单位：黑龙江省教育厅
    主办单位：哈尔滨理工大学
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科技与管理 >2023年第3期

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  • 摘要：With the complexity and changeability of knowledge work, its modeling become more and more difficult, so we propose an open methodology for knowledge work modeling. Based on comprehending the characteristics of knowledge work, the elements, attributes and their relationships of the model are buiby analyzing the rules of state transition, the dynamic enactment semantics of the model are illustrated in detail. The proposed open modeling method is more appropriate for the characteristics of knowledge work to assist the management of knowledge work.%知识工作的不确定性和复杂性相对较高，这给知识工作建模方法的研究带来了相当的难度，为此，提出一种开放式的知识工作建模方法。基于对知识工作基本特征的理解，确定知识工作模型的组成要素、各要素的属性及其关联关系；通过对各组成要素状态转换方式的分析，说明知识工作模型的动态运行机制。这种开放式的知识工作建模方法更切合知识工作的特征和本质，有助于知识工作的管理实践。
  • 摘要：This paper gives a detailed introduction to the status quo and features of the financial management of Hong Kong higher education institutions from six aspects such as the management structure and the sources and components of finance. Based on thorough consideration,feasible proposals were made from different angles such as government macro policies,multiple financing and purchasing management of higher education institutions,which absorb the advanced experience in financial management among higher education institutions of Hong Kong.%从香港高校的管理架构、经费来源与构成等6个方面，较为详尽地介绍了香港高校财务管理的现状及特色，并从政府宏观政策、高校多元化筹资以及采购管理等不同角度，借鉴香港高校财务管理的先进经验，提出了自身可行性的思考与建议。
  • 摘要：以59家电子企业中的311位管理者为研究样本，考察了组织文化类型对管理者的职业满意度和离职倾向的影响。研究结果表明：不同组织文化类型中的管理者的职业满意度和离职倾向差异显著，并且组织规模对组织文化类型与职业满意度的关系具有调节作用。%This study investigates the effects of types of organizational culture on managers＇ career satisfaction and turnover intention by a sample of 311 managers from 59 electronic related corporations. The results show that there are significant differences in managers＇ career satisfaction and turnover intention among different organizational culture types, and the firm size moderates the relationship between the organizational culture types and the managers＇ career satisfaction.
  • 摘要：旨在研究产学研技术联盟组建模式的动态特征，分析产学研技术联盟组建模式转变的主要标志。基于协同理论的相关方法，构建了产学研技术联盟创新系统的演化方程。经过分析，给出了产学研技术联盟不同的组建模式，并认为产学研技术联盟的主体变换是其组建模式转变的关键因素，在必要时刻还应当发挥政府参与的关键作用。%This paper aims to study the dynamical features of the organizing modes of industry-university-institute technology alliance, and to analyze the main symbols of the transfer coordination theory,this paper sets up the evolution equation of of the organizing modes. Based on the methods of industry-university-institute technology alliance＇ s innovation system. The paper shows different kinds of organizing modes of industry-university-institute technology alliance,and concludes that the conversion of different dominant entities is a key factor leading to the change of organizing modes. Also this paper points out that the government involvement can play an important role when necessary.
  • 摘要：流动性风险是开放式基金面临的所有风险的集中体现，通过对委托代理理论的研究，从经济学的视角分析信息不对称对开放式基金流动性风险的影响，并阐述由于信息不对称导致的道德风险和逆向选择，同时，信息不对称现象的存在也使得羊群行为在基金行业中凸显，致使投资者的投资行为不能按照帕累托有效的方式进行，从而对开放式基金的资产配置造成了影响，增加了流动性风险爆发的可能性。最后从经济学的视角提出意见和建议。%Liquidity risk is the concentrated reflection of all the risks that openended funds faces. Based on the research of Principal-agent Theory, we analyze the effect of information asymmetry to liquidity risk of openend fund from the aspect in economics,and following the contents of information asymmetry, show the appearance of moral hazard and adverse selection,at the same time,the existing of information asymmetry phenomenon also leads to the appearance of herding behavior. Thus the investment action of investors can not according toPareto Optimality,having the influence on assets allocation in open-end fund,shows the possibility of the risk of mobility in openended fund, and eventually gives the policy recommedations.
  • 摘要：For problems in multimedia-based classrooms, this paper considers a mind map method of teaching. Practice has proved that through improvements in teaching quality and effficiency,learning,memory, creative thinking and comprehensive ability of students have improved.%当代社会、职场要求大学毕业生除具备的专业知识外，还要具备学习能力、协作能力和团队意识，这就要求大学的课堂教学改革势在必行。针对多媒体课堂教学存在的问题，提出将思维导图应用到多媒体课堂教学。通过教学实践证明，提高了课堂教学效率，提高了教学质量，提高了学生的学习、记忆、创造思维等综合能力。
  • 摘要：Because of competition, any university should construct and improve its quality management system（QMS）. Combined Total Quality Management （TQM） with ISO9000,this paper devises the process model of QMS in universities, composed of management responsibility, resource management, service implementation, measurement, analysis and improvement. Then it proposes the general procedure of QMS in universities,which includes three steps, to plan and design QMS,to formulate the document of QMS,to operate and perfect the system. It provides an important idea for universities to build and improve their QMS.%高校为了自身生存竞争与发展，必须建立并完善其质量管理体系。将全面质量管理与ISO9000两者结合起来，设计了高校质量管理体系的过程模式，即管理职责、资源管理、服务实现、测量分析和改进；提出了高校质量管理体系构建的一般程序：质量管理体系策划和设计、质量体系文件的编制、体系的运行与完善。为高校服务质量管理体系的构建和完善提供了重要思路。
  • 摘要：Considering the stochastic consumer demand,we study a multi-tier supply chain versus supply chain competition problem from manufacturers to end consumers. We choose profit-maximization to analyze the multi-supply chains,and based on the variational inequality theory,we developa multi-supply chain competition model with stochastic demands according to the assumptions and analysis of the problem. The model can be used to describe the competition behavior among multi-supply chain. In addition, we construct a numerical example,and compute the example by modified projected algorithm, which can prove the rationality of the model and lay a theoretical foundation for a future research on the supply chain.%考虑市场的随机需求，研究从制造商到最终客户的多层供应链与供应链的竞争问题，根据给定的假设条件和存在的问题进行分析，选取供应链网络的利润最大化为择优标准，利用变分不等式理论构建了具有随机需求的多供应链竞争网络模型，刻画了多供应链之间的竞争行为。通过用修正投影算法求解文中算例，对算例计算结果进行了分析，分析结果验证了模型的合理性。为以后分析供应链形成过程奠定一定的理论基础。
  • 摘要：High-tech Virtual Industry Cluster （HTVIC for short） is a new organization mode which depends on the relation between cluster members. The investing and financing activities can be ensured by the credit rating mechanism. Starting with analyzing the factors that influence the investing and financing credit,the characteristics of HTVIC are considered to choose an effective investing and financing credit rating index system,and corresponding evaluating processes are designed.%高技术虚拟产业集群（hi-techVirtualIndustryCluster，以下简称HTVIC）作为一种依托集群成员间关系网形成的新型组织模式，其成员之间的投融资活动可借助集群内部的信用评级机制加以保障。文章从高技术虚拟产业集群成员投融资信用的影响因素入手，结合HTVIC的特征，选择方便易行的投融资信用评价指标，并为其设计相应的评价流程。
  • 摘要：延迟策略是满足客户个性化需求的有效策略，但实施过程不可避免的存有约束。构架了面向大规模定制延迟策略实施的系统理论框架，应用约束理论和延迟策略的基本原理，将约束理论引入这一框架，分析考虑约束的延迟策略实施的基本流程，构建考虑约束的延迟策略实施的机理，最后，利用Petri网模拟技术方法，阐述了这一机理的实施过程。%Postponement strategy is an effective tactics to satisfy a customer individual demand,but it is inevitable to existing constraints in the implementation process. The theoretical frame of the MC-oriented postponement strategy is structured;the constraints are put into the frame after the fundamental principles of postponement strategy and theory are introduced. Thereafter, a basic process of postponement strategy considered constraints is analyzed, the mechanism of postponement strategy considered constraints is structured,finally,the implementation process mechanism is expounded using the simulated technology based on Petri-net.
  • 摘要：电子商务的发展给供需双方带来了机遇，同时也使其面临渠道选择的困惑。从供需双方渠道选择问题入手，针对其策略选择的有限理性特点，利用演化博弈方法，设计了供应链供需双方渠道选择过程的演化博弈模型，分别得到供应方选择双分销渠道和需求方选择网络渠道的复制动态方程，分析了在消费者剩余和供应方的期望利润等不同因素的影响下双方的行为演化和演化稳定策略并提出了相应建议。%The development of electronic business brings chances to both the supply and the demand parties. However,at the same time, both parties face the puzzle in channel selection, Base on the situation,the problem of channel selection is discussed by evolutionary game method according to the bounded rationality characteristics of both parties when make decisions. The evolutionary game model is designed in the process of channel selection. Futhermore, the replicator dynamics equation is achieved under the case of the supply part in dual-channel and the demand party in network channel. The behavior evolution and evolutionary stabilization strategy are analyzed under the influence of consumer＇s surplus and the expect profit.Finally,some proposals for both parties are present according to the analysis results.
  • 摘要：组织的知识创造能力是组织竞争优势的重要来源，为探讨知识创造的影响因素，建立了网络、信任、规范、知识共享与知识创造之间的理论模型。通过分层回归分析，以178个样本为对象进行实证研究，研究结果证明：网络、信任和规范对知识创造有正向作用，知识共享在信任与知识创造之间起到了中介作用。本研究结论为组织通过提高社会资本和知识共享提升知识创造能力提供理论和实践基础。%Knowledge creation competence is the important source of the ente paper has established a model between network, trust,norms, knowledge sharing rprises＇ competitive advantages. The and knowledge creation. We had an empirical research with 178 samples by hierarchical regression analysis, and then concluded network,trust and norms have a positive relationship to knowledge creation and that knowledge sharing plays a mediating role between trust and knowledge creation. The research conclusion provids a theoretical and practical basis for organizations which wantto improve the competence of knowledge creation through social capital and knowledge sharing.
  • 摘要：产学研战略联盟是产学研合作的高级形态，是推动科技与经济结合、建设国家和区域创新体系、提升国家自主创新能力和产学研各方竞争力的有效途径。在分析产学研战略联盟内涵的基础上。归纳总结出它的八大特点，进而剖析了产学研战略联盟存在的矛盾和冲突，从而为构建产学研战略联盟共赢机制提供可靠依据。%The industry-university-institute strategic alliance is a senior form of the industry-university-institute collaboration,which is an effective way to drive the combination of technology and economy,to construct national and regional innovation system, and to raise independent innovation ability of our nation and competitiveness of all parties. Basing on the analysis of the connotation of the industry-university-institute strategic alliance in the text, concluding and summarizing its eight characteristics, and then concluding that industryuniversity-institute strategic alliance has contradictions and conflicts,we provide a reliable basis for establishing win-win mechanism of the industry-universityinstitute strategic alliance.
  • 摘要：针对供应链的特点，设计出供应链风险评价指标体系，综合运用层次分析法和灰色系统理论，建立灰色多层次评价模型对供应链风险进行评估，将评价者的分散信息处理成一个描述不同灰类的权向量，在此基础上，再进行单值化处理，从而得到受评者的综合评价值，为有效地评价和管理供应链风险提供了一种科学合理的依据。%This paper designs an evaluation index system of supply chain risk according to the characteristics of supply chain. Base on the AHP method and grey system theory,a grey multilevel evaluation model is built up toevaluate supply chain risk. By processing the assessor＇s decentralized information into a weight vector to describe different gray classes, and then changing into a definite figure, resulting in a comprehensive evaluation by the criticvalue. This method has the simple evaluation of high precision, in order to effectively evaluate and manage supply chain risks on a scientific and rational basis.
  • 摘要：在非核心企业加入供应链运行后，如何预防与应对供应链风险，是非核心企业风险管理中不可回避的问题。借助平衡计分卡与风险管理等相关理论知识，设计出风险平衡积分卡，从财务、客户、内部流程、学习与成长4个维度分析了非核心企业因加入供应链后而产生的特有风险及原因，提出相应的对策建议，让非核心企业更好地实行供应链风险管理。%After the non-core enterprise joining into the supply chain, how to prevent and respond to supply chain risk becomes a problem that the non-core enterprise risk management can not avoid. Based on the balanced scorecard and enterprise risk management and other related theoretical knowledge,the article designs a risk balanced scorecard. According to the four dimensions of finance, customer, internal process, learning and growth, the article analyzes the supply chain risk of the non-core enterprise caused by joining the supply chain, and then puts forward corresponding measures in order that the non-core businesses may achieve better supply chain risk management.
  • 摘要：This article takes health industry marketing mode as the research object,by analyzing current marketing mode of health industry and its limitations,and discusses the necessary and urgency of innovation to the health industry. Combined with the resources of its industry, following a clue of general innovation, the author puts forward an overall innovative marketing mode.%以我国健康产业的营销模式为研究对象，通过分析当前健康产业内企业的营销模式及其局限性，论述了健康产业营销模式创新的紧迫性和必要性。从一般创新思路出发，结合产业自身资源状况提出营销模式创新的总体思路和创新模式。
  • 摘要：通过对工商管理类专业本科人才培养定位的分析，提出工商管理类专业应用型本科人才培养应贯彻以学生为本，以应用为导向，以服务区域经济为目的，以实现知识、能力与素质协调发展为出发点等4项原则，并在此基础上，构建工商管理类专业应用型本科人才的知识、能力和素质结构。%This paper analsizes the training position of business Administration undergraduates,and points out four principles including students-centredness,oriented application,regional economy servicing,and coordinated development among knowledge,ability and quality. Based on these,knowledge,ability and quality system of application-oriented undergraduates in business administration have been developed.
  • 摘要：随着我国高等教育从精英教育向大众化教育转型，要求高等教育向多元化的办学模式、多层次的人才培养模式发展。CDIO工程教育模式是近年来国际工程教育改革的最新成果，教师作为学校的中坚力量，在改革中扮演着重要的角色。从CDIO标准出发，分析CDIO工程教育模式对教师提出的要求，论述目前应用型本科院校中“双师型”教师培养过程中存在的问题，探讨了CDIO教育模式下教师成为“双师型”需要的若干关键因素，并指出建设“双师型”专业师资队伍已经并在今后一段时间内将成为我国应用型本科师资队伍建设的基本方向。%With the transformation of higher education in our country from mass education to elite education, it requires that higher education develop to the direction of modernized running mode and multi-level personnel training mode. CDIO engineering education mode is the newest achievement of international engineering education reform in recent years. As the core force,teacher plays an important roll in the reform. Based on CDIO standard,the article analyzes the requirements for teachers in CDIO engineering education mode. The problems existing in the training of double qualification teacher in application-oriented institutes are discussed. The key factors required for teachers who want to be double qualification teacher are studied. The article pointes that to build a double qualification type teachers staff will be a direction of application-oriented institutes for the future.
  • 19.喜讯
    摘要：哈尔滨理工大学主办的《科技与管理》杂志在2011年第二届中国学术期刊评价中被评为“RCCSE中国核心学术期刊（扩展版A-）”。
  • 摘要：如何选择财务指标全面评价上市公司财务质量，已经成为企业管理者、投资者及有关人员共同关心的重要问题。以湖南上市公司为例，选取其湖南上市公司2007--2009年的财务数据，从湖南上市公司的获利能力、经营能力、偿债能力、发展能力等方面人手，选取反映上市公司财务质量的指标，运用SPSS17．0软件构建因子分析模型，进行财务质量综合评价。%What finance indexes to be selected for a comprehensive evaluation of the listed company＇s financial quality,has become one of the important issues of commoning concern of the managers,investors and other stakeholders. This paper makes a empirical analysis on the financial quatity evaluation of Hu＇nan＇s Listed companies, based on report data from hu＇nan listed company over the period from 2007 to 2009. We choose financial indexs from different analysis system,uses the software of SPSS17.0 to form a factor analysis model and then comprehensively evaluates the financial quality.
  • 摘要：The appearance of Cloud Computing, has brought not only great changes to the information technology,bust also as new opportunities to the development of e-commerce. As one of the mainstream model of e-commerce,B2C e-commerce will evolve greatly with the application of Cloud Computing. By analyzing the concept, characteristics, and classification of Cloud Computing, this article generalizes the advantages of Cloud Computing, and brings them into the pattern of B2C e-commerce, discussing how to use these advantages to solve the bottleneck of the development of B2C e-commerce, trying to proposes some effective Cloud Computing solutions to B2C e-commerce and providing valuable consultation for traditional enterprises to carry out the new Cloud Computing B2C e-commerce and those existing B2C e-commerce businesses intending to promote their core competence through Cloud Computing.%云计算的出现，带给了IT界巨大的改变，也给电子商务的发展带来了新的机遇，作为电子商务的主流模式之一的B2C电子商务，在云计算应用背景下也将会发生巨大的演变。通过对云计算的概念，特征，分类的分析，归纳出云计算的优势所在，并将其引入B2C电子商务模式中，探讨如何利用云计算的优势解决B2C电子商务发展中的瓶颈问题，试图提出几种有效的B2C电子商务的云计算解决方案，为传统企业开展新型的云计算B2C电子商务，以及现有的B2C电子商务企业通过云计算提升其核心竞争力提供有价值的参考。
  • 摘要：As the research of board and top management team has been isolated,the paper integrates these two subjects into the frame of upper echelons. The paper rebuilds the concept of upper echelons,and reviews the related research of upper echelons. Based on the limit of the traditional research,the paper suggests a research frame of the relationship between upper echelons,team process and firm performance from panel interaction between board and TMT and the internal process of tacit characteristics and the mechanism of upper echelons＇ faultlines.%针对董事会与高管团队研究相互割裂的现状，将两大主体整合到高层梯队的框架下，通过明晰高层梯队的概念内涵，对高层梯队的相关研究进行了评述，针对传统研究的不足，从董事会与TMT的截面互动关系、高层梯队的隐性特征的内部动态过程及高层梯队断层的影响机制3个方面提出基于团队过程的高层梯队特征与企业绩效关系的研究框架。
  • 摘要：借用CMM的基本理念，结合企业节能减排管理的现状，提出了企业节能减排能力成熟度模型（ESER—CMM），阐述了ESER-CMM模型5个等级的含义、关键过程，从而为企业节能减排能力等级评价提供依据，促进企业节能减排管理能力的有效提升，最终实现企业节能减排目标。%Citing the basic concept of CMM and combining with the current situation of the energy saving and emission reduction management in enterprises,the article brings up the enterprise＇s Energy Saving and Emission Reduction Capability Maturity Model （ESER-CMM）,and then elaborates the five levels＇ meanings and key processes in ESER-CMM. It provides gist for the evaluation of the enterprise＇s energy saving and emission reduction capability level,and urges enterprises to raise their management capacity of energy saving and emission reduction effectively, which can lead to achieving the goal of enterprise＇s energy saving and emission reduction.
  • 摘要：在文献研究和问卷调研的基础上，通过分析得到4个因素19个变量对大型超市顾客满意具有显著正相关的影响关系，其影响程度从高到低为：商品因素、服务人员服务质量、购物环境和服务设施；通过研究得出国内目前的大型超市服务接触顾客满意程度还需进一步提高。%By literature review and questionnaire investigation,19 variables of 4 factors that influence customer satisfaction in supermarket service encounter have been abstracted,which have positively influenced customer satisfaction. The influence degree from high to low is commodity factors, service quality of service personnel, shopping environment and service facilities. The present customer satisfaction of supermarket-based service encounter needs improving.
  • 摘要：随着高等教育大众化进程的推进，高职教育己成为我国高等教育体系的重要组成部分。黑龙江省高职院校近年来发展迅速，但教师师资力量薄弱，成为制约我省高职发展和高职人才培养质量的根本性因素。以人力资源管理理论及我省高职院校教师管理调查数据为基础，对我省高职院校教师绩效管理现状与问题进行深入分析，并提出完善黑龙江省高职院校教师绩效评价体系，加强黑龙江省高职院校教师绩效沟通与反馈，完善培训机制等建议。以期推动和促进我省高职院校快速发展。%Along with the promotion,higher vocational education has become an important component of higher education system. Fast as it has been developing, faculty resource insufficiency is the root factor restricting the future development and talent quality in Heilongjiang province. Based on human resource management theory and survey data of teacher management in vocational schools in our province, this article makes an in-depth analysis on current situation of performance management and related issues in our province. It suggests a better performance assessment system, more strengthened performance communication and feedback, and a better training system,with the hope to promote and facilitate the rapid development of vocational schools in our province.
  • 摘要：城市圈以其强大的聚集力加速了区域经济的迅速发展，这种聚集经济会产生正负两方面的外部性，如何消除负的外部性并增强正外部性是城市圈健康迅速发展的关键。武汉城市圈在我国中部崛起战略中起着至关重要的作用，通过对武汉城市圈经济发展进行实证分析，深入分析其正负外部性产生原因，并得出如何将武汉城市圈聚集经济负外部性内化的办法。%With its powerful agglomeration forces,urban circle accelerates the rapid development of regional economy. This agglomeration economy will produce certain externalities. It＇s important to find out how to eliminate the negative externalities and even turn it into a positive one. Wuhan urban circle plays an important role in the rise of the central region strategy. Through empirical analysis,this article analyses the positive and negative externality in Wuhan urban circles and discusses how to solve the problem of externality that appears in the development of Wuhan urban circle.
  • 摘要：大力发展电动汽车将为我国带来良好的社会、经济和环境效益,然而当前阶段电动汽车在我国全面推广面临诸多困难。电动汽车财政补贴可以有效缓解技术局限和配套设施不足等问题,加速电动汽车产业的发展,但是由于种种客观原因的限制,导致既有的国家和地方补贴政策对电动汽车推广工作的影响力非常有限。通过比较分析国内外既有的电动汽车推广补贴政策及实施办法,从补贴对象和机制、补贴时段和力度、补贴方式、融资机制以及监管体系等角度探索了提高政策实施效果的方法,并建议全面考虑社会、经济和环境效益,建立一个更加长期稳定和全面的政策框架。%It is well known that the progress of electric vehicles（EVs） will be of great social economic and environmental benefits,however the promotion of EVs is facing many difficulties in the current stage.The subsidy policies for EVs will alleviate effectively the limitations in technique and insufficient infrastructures,and accelerate the development of EV industry.Unfortunately,the policies in operation for both national level and local city level has limited effects due to various objective factors.Based on the comparative study on the subsidy policies and enforcement regulations,this paper explores an efficient way for the policy implementation from the aspects of subsidy objects and mechanisms,subsidy time and magnitudes,subsidy manners,financing system and regulatory structure.It is advised to establish a comprehensive policy framework with long-tem stability on the consideration of EVs＇ contributions to society,economic and environment.
  • 摘要：Corporations cluster shows powerful vitality and economic vigor as an important economy organization form,but most corporations cluster over emphasize conglomeration with ignoring cooperation.The lack of overall and deeply collaborative management from strategy level to operation level brings the cluster＇s instability or fragility.Good operation mechanism is a key factor to synergism in corporations cluster.The operating mechanism of collaborative management in corporations cluster is divided into three levers from macro to micro：the synergism of organization structure,the synergism of management and the synergism of processes or activities.The organization structure is found catering to the needs of cooperation and the business mode in management level is explained.The synergism of processes or activities is impossible without the support of information system.The requirement characteristics and application technologies of collaborative information system is analyzed.%企业集群作为一种重要的经济组织形式,显示强大的生命力和经济活力。然而大部分企业集群只重＂聚集＂,不重＂联合＂,缺乏从战略层到操作层的全方位、深层次的协同管理,从而导致企业集群的不稳定或脆弱性。而良好的运行机制是企业集群发挥协同效应的关键因素。对企业集群协同管理的运行机制进行了研究,将企业集群协同管理的运行机制由宏观到微观分为以下3个层次：组织结构的协同层、运营管理协同层、过程/活动协同层,同时建立了面向协同的组织结构体系,分析了运营管理层协同的方式,指出过程/活动层的协同离不开信息系统的支持,并分析了协同管理信息系统的需求特点和应用技术。
  • 摘要：针对低碳行为影响因素的评价问题,运用SPSS和LISREL等软件分析零售商低碳行为影响因素的构成,建立零售商低碳行为评价指标体系,并采用结构方程模型的方法对指标体系进行综合评价,最终,完成模型的假设、检验与修正,运行出低碳行为影响因素的路径图,从而得出影响零售商低碳行为因素的评价结果。通过该方法评价零售商低碳行为影响因素,能够找出制约其发展的关键因素,以便采取针对性的措施更好地指导零售商实施低碳行为%The study of low-carbon behavior influence factors is still at an exploratory stage.Therefore,SPSS and LISREL software were used to analysis the composition of retailers＇ low-carbon behavior influence factors.The assessment index system of low-carbon behavior was established and the structure equation model was selected for its comprehensive appraisal.Finally,model assumption,inspection and correction were realized and path diagram of influence factors was run out.The result shows that the assessment of low-carbon behavior influence factors by this method helps retailers find the key constraints to further adopt corresponding measures.
  • 摘要：在安全事故频发的我国乳制品行业,消费者明显已对我国乳业信心不足。针对这一特殊行业,从消费者的视角界定了企业社会责任的主要内容,并分析了乳品企业社会责任缺失的原因,最后提出了驱动乳品企业承担社会责任的对策：宏观上依靠完善的法律,有效的执法及乳品企业的诚信体系建设;中观上依靠行业协会有效的引导与规范;微观上依靠广大的消费者及大众媒体对乳品企业进行监督。%Safety incidents happen frequently in China＇s dairyindustry and consumers also have no unconfident in it obviously.This paper,from the dairy consumer perspective,defines the main contents of the corporation social responsibility,and then analyzes the reasons for the lack of the sense of responsibility in society,finally,it puts forward some relevant measures to make enterprises：from the macro view,it depends on a perfect legal,effective law enforcement and the construction of credit system of dairy enterprises;at the moderate aspects,it depends on industry association of effective guide and regulations;in the microscopic perspective,it relies on the general consumers and the mass media supervision of dairy enterprises.

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