Compared to academic colleges,colleges of technique started relatively late,and its scale is comparatively small, provided some left behind construction of teaching materials. So is the case with teaching material construction of Chinese Tourism Geography. In order to adapt to the strategic adjustment of the national educational structure and the transition of universities educating talents with technology,this paper discusses the necessary of reforming and innovating Chinese Tourism Geography textbook. Exploration of this reform and innovation oriented by occupation is made as well.%应用技术型高校与学术型高校相比,起步相对较晚,规模也相对较小,为之服务的教材建设也相对滞后,中国旅游地理教材建设同样如此。为适应国家教育结构战略性调整和大批普通本科高校转型培养应用技术型人才,特对以职业素质和能力培养为取向的本科院校中国旅游地理教材改革创新的必要性进行了分析,并对其进行了职业取向的改革创新探索。
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