Local cultural festivals have been held everywhere ,spreading like storms .The obvious enchantment show s in both numerous festivals and countless participants ,catering to the “cultural nostalgia” of the modern people ,and having caused great economic effect .The enchantment of the festival narrative is beneficial from the economic pursuit of the local government ,the wide spread of the modern communication media ,and the deliberate design of the cultural innovators .But the local festival narrative is increasingly on the trend of consumption ,similarity ,batch processing and enter‐tainment .Thus ,the originally enchanted cultural festivals of the local regions will be sooner or later dis‐enchanted .The festival narrative must have its own aesthetic dimension and value dimension .In the modernized process ,we shall neither blindly and wantonly waste the traditional festivals ,nor coldly put them away unheeded .What we can do is to rationally explore their potential cultural ten‐sio n .%地方文化节会的举办正风起云涌，其返魅表征为各地节会繁多，参与者众，迎合了现代人的“文化乡愁”，有着巨大的经济效应。节会叙事的返魅得益于地方政府的经济诉求、现代传媒技术的推波助澜和文化创意人的精雕细琢。地方节会叙事日益表现出消费化、类同化、批量化和消遣化的趋向，原本被赋予神奇魔力的地方传统文化迟早会被祛魅。节会叙事必然要有自己的审美维度和价值维度，在现代化进程中我们既不能盲目肆意挥霍节会，也不能把它束之高阁，应合理地开发其潜在的文化张力。
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