A communist belief education will be effective only with a thorough understanding of the appeal of Communist Party’s beliefs (CPb) to graduate students .Based on a questionnaire survey ,this study investigates the relationship between the appeal of CPb and students’ background variables .The results show that :(1) there is a middle to higher level of appeal of CPb to graduate students ;(2) there is no significant difference in the appeal of CPb in terms of students’genders ,majors and whether they are only children in their families;(3) the appeal of CPb is higher to students who are party members than to those who are not . Three factors are suggested for strengthening communist belief education:emotional engagement , passionate inspiration ,and a touching atmosphere .%探究党对高校研究生的信仰吸引力，了解党对高校研究生信仰吸引力的特点，才能有针对性地对研究生开展信仰教育。本文通过问卷调查，探究了党对高校研究生信仰吸引力与其个人背景变量之间的关系。结果表明：①党对高校研究生的信仰吸引力处于中上水平；②党对高校研究生信仰吸引力在性别、独生子女、不同学科类型上都不存在显著差异；③无论是在党的认知、党的情感、党的行为，还是在党的信仰吸引力上，党员都要高于非党员。针对问卷调查反映出来的问题，提出加强高校研究生党的信仰教育的三个建议：一是促进情感投入；二是激发信仰激情；三是营造情感氛围。
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