关联原则下的语域偏离——以中国日报新闻标题为例

摘要

中国日报标题中语言偏离的现象频繁出现,编辑通过创造与报刊常规语言不同的形式来吸引受众眼球,给受众留下深刻的印象.中国日报标题中,语言偏离的类型异常丰富,其中语域偏离尤为常见.文章运用关联理论,旨在从两个角度阐释中国日报标题中的语域偏离现象.从编辑的角度,语域偏离是编辑传递信息意图和交际意图所采用的明示刺激手段；从受众角度,语域偏离的理解是受众通过明示信息,在关联原则下构建认知语境,推理出最佳语境假设,获得语境效果的过程.%News headlines designers deviate language at various levels to attract and impress readers. Among varieties of deviate categories in China Daily, register deviation is particularly striking. Based on Relevance Theory, this paper expounds register deviation in China Daily news headlines by case study from two perspectives: for designers, register deviation is the ostensive stimulus where designers' intention lies; for readers, their understanding of register deviation in China Daily news headlines is regarded as an ostensive-inferential process where readers try to find relevant information for reasonable interpretation by taking register deviation as osten-sion.