广告代言人对品牌的影响-以索尼数码相机为例

摘要

By observing the SONY digital camera development condition in recent years,based on typical survey data, to find the best celebrity spokesperson. First of all, established the 26 star candidates;Through the establishment of mathematical model,then the factor analysis and cluster analysis for the 26 star candidates;Finally through the theory analysis, obtain the best representative of the SONY digital camera.%通过观察索尼数码相机近年来的发展状况，基于典型调查数据，寻找它的最佳明星代言人。首先确立了26位明星候选人；然后通过建立数学模型，对这26位明星候选人进行了因子分析和聚类分析；最后通过理论分析，得出索尼数码相机的最佳代言人情况。