GFCM商品住宅价格确定方法--以城市新开发区域商品住宅价格为例

摘要

价格是市场各因素中最有力的杠杆，价格调整是对市场进行调节的最直接方式。市场经济条件下，对商品住宅进行价格调整是企业适应市场变化的最直观有效的方式。在商品住宅市场整体疲软的背景下，为城市新开发区域新增商品住宅项目制定一个科学合理的价格，对开发企业非常重要。目前国内缺少适合竞争条件下新开发区域新增住宅项目的定价方法，对此本文根据市场实际情况选取市场比较法（Market Comparison Approach）为蓝本，通过引入粗糙集理论（Rough Sets）、灰色理论（Grey System）、模糊聚类分析理论（Fuzzy Clus-tering Analysis）对传统市场比较法进行改进，构建基于灰色模糊聚类理论的市场比较法模型（GFCM）。最后以哈尔滨市西部开发区雍景熙岸商品住宅项目为研究实例对该模型进行检验，通过该方法和传统市场比较法的对比检验了该模型的精度。%Price is the most powerful factor in the market,the price adjustment is the most direct way to adjust the market. Under the condition of market economy,the commodity residential house price adjustment is the most direct and effective way to adapt to the market changes. In the context of the overall weakness of the commodity housing market,the development of new commercial housing projects in the city to develop a scientific and reasonable price is very important for enterprises. The current lack of domestic competition under the new development area for new residential projects pricing method,according to the actual market conditions,we select the market comparison method as chief source to improve the traditional market comparison method by introducing rough sets theory, grey theory,fuzzy clustering analysis,and establish the market comparison approach model based on grey fuzzy clustering analysis. Finally,we take a Yongjingxian commodity residence project in the Harbin western development zone as the example to verify evaluation model. Comparing the method and the traditional market comparison method,we test the accuracy of the model.