'后真相'时代:作为制造者的媒介

摘要

"后真相"诉诸情感而忽略客观事实的特点带来了媒介功能的变化."后真相"时代网络信任异化,媒介信息真伪难辨,媒介和社会面临诸多危机和挑战.媒介作为制造者从而具有了述行性,并通过制造情感来行事,建立了新的媒介尺度,也因此形成了新的大众群体,并开启了"后真相"时代.为应对"后真相"时代的情感膨胀和真相危机,需要运用新的媒介策略.这些策略包括增强大众的理性阅读能力,完善媒介监督管理机制,提升大众媒介素养并建立新的信任体系等.%Such characteristics of post-truth as appealing to emotions but ignoring the objective facts bring about changes of the media function. In post-truth era, online trust has been alienated and it is difficult to tell the authenticity of media information. So media and the society are facing lots of crises and challenges. The media as the maker is perfomative, whose core job is making emotions. The media also constructs new scale, forming new mass consuming group and opening the era of post-truth. In order to deal with the emotional inflation and the crisis of the truth, we need to adopt new media strategies, including enhancing the rational reading ability of the public, improve the media supervision and management mechanism, boost the mass media literacy, and establish a new trust system.