安康旅游产业发展的现状、问题与对策——兼论安康与汉中旅游产业发展之比较

摘要

通过对比安康与汉中两市的旅游资源及旅游产业发展的现状发现，安康旅游产业发展存在的问题主要是：人文旅游资源次优区特征明显；旅游产品单一；旅游产业链较短；旅游文化内涵不丰富，旅游产业生命力较弱。为推动安康旅游产业升级发展，需从以下几方面入手：一是整合、创新人文旅游资源，增强旅游产业的生命力；二是与周边地区深度合作，推出更多的精品线路；三是以建设国家级优秀旅游城市为契机，重塑旅游形象。%Comparing the status of the development of tourism industry between Ankang and Hanzhong, we found that the main problems of the development of Ankang's tourism industry are the followings: the obvious non-optimal region characteristics of humane tourism resource; the unitary tourism products; the short tourism industrial chain; the poor tourism cultural connotations and the weak vitality of tourism industry. To promote the development of tourism industry in Ankang, we should start with the following strategies: integrating and innovating humane tourism resource to strengthen the vitality of tourism industry; cooperating deeply with the surrounding areas to introduce more exquisite travel routes; remodeling tourism image around the construction of China's excellent tourism city.