探讨报刊出版体制改革背景下高校学报的可持续发展。通过查阅文献资料，运用对比分析法分析当前高校学报发展中存在的问题：优质稿件缺乏，学术水平不高；专业化程度差，学术影响力低。提出高校学报可持续发展的战略：找准定位，明确发展方向，创办特色栏目，形成自己的特色和优势；提高主编和编辑的主动性；提供优质的服务；利用网络化资源，加快刊物的传播速度，扩大传播范围，提升学报的影响力；充分发挥编委会的作用。只有提高刊物的质量，才能应对挑战。%This paper explores the sustainable development of college journals against the background of publish-ing system reform. By consulting literature firstly , the paper comparatively analyzes such existing problems of u-niversity journals as lack of high -quality papers , low academic level , weak professionalism and low academic influence .Moreover , it proposes the following strategic measures for sustainable development:to accurately posi-tion the direction of development , to establish the characteristic columns , to form its unique style and advanta-ges, to provide quality service , to accelerate the speed byy taking full advantage of national network resources , to expand the field of transmitting works and enhance its impact , and to give full play to the role of editorial board.No challenge of the academic journal can be met without enhancing its quality .
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