基于SWOT分析下的新能源汽车微信营销研究

摘要

Since the era of media,WeChat the social software as a leading role,its powerful users makes many enterprises want to seize the WeChat for enterprise brand publicity and shape.New energy vehicles is a new di-rection of development of China's car,but in the face of consumer brand awareness is not enough in the market, marketing channel is not perfect,such problems as not enough publicity,in this paper,based on the field of new energy vehicles WeChat marketing under the way of SWOT analysis,the WeChat marketing into the new energy vehicles of marketing channel,enhance brand awareness.%自媒体时代下，微信社交软件成为主角，其强大的用户数量使得众多企业都想抓住微信来进行企业的品牌宣传和塑造。新能源汽车是我国汽车发展新方向，但是在市场中面临消费者品牌认知不够，营销渠道不完善，宣传力度不够等问题，本文基于对新能源汽车领域微信营销方式的SWOT分析下，把微信营销纳入新能源汽车营销的营销渠道中去，提高汽车品牌知名度。