Research on tourism innovation marketing in the era of WeChat

摘要

Based on specific cases and relevant theories of WeChat sales, the new tourism marketing mode in era of WeChat - the role of tourism WeChat marketing in tourism information service is discussed in the Thesis according to specific cases and the corresponding development countermeasures are proposed according to the specific problems. In the Thesis, the discussion is centered on WeChat marketing, the text analysis and case study are combined and the scientific and reasonable suggestions and countermeasures are proposed through analyzing advantages and disadvantages of cases to drive the development of tourism industry.