我国高校继续教育属性及未来发展的营销策略

摘要

改革开放以来,我国高校继续教育为国家做出重要贡献,但进入21世纪后在如何进一步跟上改革开放步伐,继续发挥更大作用方面遇到困难.立足现实,从分析高校继续教育属性入手,揭示由其属性决定的本质要求,提出我国高校继续教育未来发展的营销策略.%In the 21th century, with the great changes in China's national conditions, continuing education as an important part of higher education in Colleges and universities of our country facing the environment has undergone tremendous changes, resulting in the continuing education organization is in a nice hobble. This paper tries to scientifically analyze the living environment faced by the continuing education organizations, its essential attributes and internal requirements, and then objectively infer the marketing strategy for the future development of the continuing education organizations.