社交网络平台商标侵权责任与风险防范

摘要

There are enormous risks of trademark infringement in the daily op-eration of social media platform because of the uncertainty of users ’identities and the diversity of the content on the platform .Trademark infringements on the plat-form often manifest as squatting other ’s trademark on a username and releasing in-formation on the infringement products and services .The infringement analysis concerning the squatting on a username could draw lessons from the solutions on the dispute between domain name and trademark which focus on existence of the confusion and the bad faith of the squatter .The social media platforms do not in-volve directly in these deals and can only be held contributorially liable for trade -mark infringement when they know or should know the existence of the trademark infringement .In addition to legal reliefs , the perfection of the verification mecha-nism can also protect the trademark rights of the enterprises and the legitimate rights and interests of Internet users .%社交平台用户身份的不确定性与平台内容的多样性使得社交网络平台的日常运营存在巨大的商标侵权风险。将商标作为用户名进行注册，以及通过社交平台发布商标侵权产品或服务的信息是目前社交平台上导致商标权人利益受损的主要情形。对将他人商标注册为用户名的侵权分析可以借鉴域名与商标争议的解决方法，考察是否导致了混淆以及行为人是否具有恶意目的。社交网络平台未直接参与侵权商品或服务交易，其仅在明知或应知侵权行为的情形下承担间接侵权责任。除积极实施法律救济手段外，完善社交网络平台认证政策亦能起到保护商标权与维护网络用户合法权益的作用。