基于用户认知风格的知识导航要素使用实证研究

摘要

概述了读秀、百度百科、豆瓣网、淘宝网的知识导航要素，分析其搜索特点。进行由认知风格分别为场独立性和场依存性的两组学生利用其搜索同一主题的实验，对搜索结果进行分析，根据不同的认知风格提出导航要素使用的改进措施。%The paper summarizes knowledge navigation elements of Duxiu, Baidupedia, Douban and Taobao websites, analyzes their search features respectively. It conducts an experiment that two groups students with cognitive styles of field independence and field dependence use those websites to search the same theme, analyzes the search results. Finally it puts forward improvement mea-sures to navigation elements use according to different cognitive styles.