Under the background of cultural and creative industry, the market of cultural and creative commodity design is becoming prosperous, which leads to rapid development of art and design talent market.As the market demand for professionals, only through the transformation of education and teaching mode and adjusting course content can college art design major cultivate and supply the market with high-quality talents with creative and innovative ability.%在文化创意产业时代背景下,文化创意商品设计市场日益繁荣,带动了艺术设计人才市场的快速发展.由于市场对专业人才的需求,高校艺术设计专业只有通过转变教育教学模式,调整课程教学内容,才能为市场培养并供应具备创意、创新能力的优质人才.
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