河北蠡县旅游形象设计研究

摘要

县域旅游形象的定位与设计有利于提升县域旅游的知名度和美誉度,也有利于提高县域的经济效益、社会效益以及环境效益.通过对河北省保定市蠡县地脉和文脉的分析,将蠡县的旅游总体形象定位为“休闲蠡吾,商贸重镇”,并运用企业识别系统对蠡县进行理念形象、行为形象以及视觉形象的设计,以期为蠡县全域旅游规划提供依据,促进蠡县旅游业的发展.%The position and design of the county tourism image is beneficial to raising its popularity and reputation.Meanwhile,it also helps increase the county's economic,social and environmental gains.Based on the analysis of geographic position and local context,this paper targets Lixian county's overall tourism image as"a county for leisure,a city for commerce",and applies Corporate Identity System into the design of Visual Identity,Business Intelligence and Mind Identity,expecting to provide reference for Lixian County tourism layout and facilitate its tourism development.