Le tourisme culturel comme possible régénérateur de l'image touristique d'un pays : le cas de Majorque / Cultural tourism as a mean of regenerating the tourist image of a country : the case of Majorca

摘要

The recession affecting tourism has demonstrated the need to improve the activity's present image. In the 19th century the first visitors had a favourable impression of the islands. Today those people interested in cultural tourism represent a minority group. However, such an activity offers the means to enlarge and diversify the island's tourist industry.