基于人性化设计理念的食品包装案例解读

摘要

It interprets the connotation and application of humanized design in food packaging.Based on profound analysis of 2015 2016's World Star Packaging Awards works of foods,with environmental friendly and innovative services for the foundation,the deep research was done to application of humanized design concept.Humanized packaging design was the human-centered design,considering the human factors in the traditional design and affected by the emotion and culture of the consumers.Moreover,it satisfied all requirements of packaging design such as practical functions,artistic creativity,and green environmental protection.Humanization is an always important design consideration nowadays,even in the future.%通过对2015～2016年度世界之星包装奖部分典型食品包装案例的剖析,阐述食品包装中人性化设计理念的内涵.研究发现,人性化包装设计理念强调以人为本,在设计中既要考虑传统设计中的人体工学因素,又要赋予包装作品情感、文化因素,以满足消费者的精神需求,将包装设计所要求的功能实用、艺术创意、绿色环保融为一体,是国内外食品包装设计的主流趋势.未来的食品包装设计,应以环境友好和创新服务为基础,体现简约实用、创意环保的人性化设计理念.