丝绸之路中国段文化旅游展示与体验创新服务模式探讨

摘要

通过丝绸之路中国段文化遗产分类、调研、整理，结合文化旅游需求进行价值挖掘，利用文物数字化技术对丝绸之路中国段文化遗产进行全方位、多角度、深层次的数据采集、处理和加工及成果梳理，探索出一种文化旅游展示与体验的方式。展览通过整体设计、精心的组织、合理的安排、主题的突显、完美的策划、巧妙的构思，以数字技术为支撑，全面展示了丝绸之路及敦煌石窟艺术精华，展览虚实结合、动静相依，使得科技与艺术高度融合并相得益彰，解决了丝绸之路文化遗产数量多、分布广，部分文化遗产所处的自然环境恶劣、交通不便、通信不畅等因素所造成的游客无法亲临现场参观体验的困惑和遗憾。以兰州敦煌艺术馆“敦煌艺术走出莫高窟——数字敦煌展”为示范，营造了良好的数字文化展示环境，满足了观众多种需求和个性化的文化体验，形成了丝绸之路中国段文化旅游展示与体验创新服务模式，初步实现科技支撑、文化体验、时空旅游、服务引领的目的和宗旨。%By classifying, investigating, and reorganizing the cultural heritages of the Chinese section of the Silk Road, by exploring their values based on cultural tourism requirements, and through comprehensive, mul-ti-perspective data gathering and processing using digital technologies, a cultural tourism representation and ex-perience has been explored. This exhibition based on digital technologies comprehensively show the essence of both the Silk Road and Dunhuang cave arts through its design, elaborate organization, reasonable arrangement, clear themes, perfect planning, and ingenious ideas. It presents a perfect combination of technologies and art through either virtual tours or real displays. Because the cultural heritage of the Silk Road is so widely distributed in such large quantity, including some out-of-the-way sites in harsh natural environments lacking communi-cation signals, tourists cannot visit or experience them on the spot. Now this problem has been solved by digital technologies. For example, the “Dunhuang Art from the Mogao Grottoes-Digital Dunhuang Exhibition” in the Dunhuang Art Museum in Lanzhou produces a good environment for digital cultural exhibition, meets di-verse tourist needs and personalized cultural experiences, forms an innovative service mode for cultural tourism on the Chinese section of the Silk Road, and accomplishes the fundamental aims of scientific support, cultural experience, space-time tourism and service-orientation.