With the advent of the information society, supported by the internet and multimedia display technology, the information communications industry is facing a great transformation influenced by the needs of "Being Digital" and the impact of information on modern design life. Thus brand promotion also extends to new areas. At the same time, with the diversification of new media development, consumers get a variety of information channels, with more and more contents of information and transparency. Brand should be developed to keep pace with this high-speed change, or it wil be lost in the competition, and be hard to get the consumer's attention. Therefore, we wil focus on the design of the dissemination of information. This paper starting from new media market state, does a comprehensive analysis on the brand image in the new media environment, and does case-study combined with today's hot words information design, interaction design, crossover marketing and so on.%随着信息社会的到来，互联网环境以及多媒体显示技术支撑下，人类“数字化生存”的需求和现代化设计对信息生活的影响，使信息传播业正在面临一场巨大的变革。从而品牌形象的宣传也延伸到新的领域。同时随着新媒体发展的多样化，消费者获得各种信息的渠道越来越多，信息的内容也越来越丰富和透明。建立的品牌形象要顺应这种高速变化发展，否则将被淹没于茫茫视野，再难以期消费者的关注。所以关于传播信息的设计将成为我们共同关注的话题。本论文从当今新媒体状态下的市场为开端，针对品牌形象在新媒体环境下的塑造做全面解析，结合当今热词信息设计、交互设计、跨界营销等做案例分析。
展开▼
