内墙护壁板产品设计研发的市场调研

摘要

对产品设计师而言，首先设定一个正确的设计研发思路是一项十分重要的工作。以内墙护壁板产品的设计研发为例，通过对消费者进行问卷调查，获得了消费者的需求倾向并以此为基础探讨了产品的营销策略，而其根本目的是要帮助设计师确定内墙护壁板产品设计研发的思路及方向。%It is essential for a designer to determine a reasonable concept of design and development. Taking the design and research and development of interior wall wainscots as an example, this paper tries to ifnd out customer’s demand tendency by means of questionnaires, based on which it further probes into the marketing strategy of this product. The ultimate goal is helping designers to identify the right direction for designing and developing the product of interior wall wainscots.