商业模式研究的知识架构与阶段特征--文献计量分析方法

摘要

Most business model literature focus on qualitative analysis of specific topics rather than on summarization of previous published studies on a given issue .Therefore , we conduct a study to summarize the whole development process of business model with Bibliometric Analysis method , trying to by teasing the stage characteristics and knowledge struc-ture of business model to provide enlightenment for the future research direction choice in this field .Finally, we get the following conclusions:Business model knowledge is divided into four research fields , that is, e-business study, strate-gy study, organization study and innovation study; Accordingly, business model research has experienced the following phrases, that is, budding phrase, e-business model phrase, doubted phrase, strategy theory and organization theory applied phrase and innovation theory applied phrase .%近些年有关商业模式研究的文献逐渐增多，但是多偏向于特定主题的定性分析，以宏观视角回顾的文献相当有限。因此，本文采用文献计量分析方法，针对商业模式研究领域的整体发展脉络进行分类整合，试图通过梳理商业模式研究的阶段特征和知识架构，以期为该领域未来研究方向选择以启示。研究发现：现有商业模式研究可分为电子商务、战略、组织和创新四个领域，其研究大致经历了萌芽阶段、电子商务阶段、质疑阶段、战略和组织应用阶段以及创新应用阶段。