基于CREM理论的企业海外并购文化整合动态循环模型

摘要

Influenced by the historic process of cultural development , ideology difference and immature corporate cul-ture, the cultural risks faced by Chinese enterprises are more complex in the process of overseas M&A .Chinese compa-nies lack mature mentality , efficient integration methods and sound integration system .The cultural integration in the process of overseas M&A consists of three dimensions:time, risk and people .Through dynamic circular cultural integra-tion model , the integration can play a buffering and guiding role to realize the innovation and integration of two kinds of culture, which can lead to a high -degree match-up between the cultural system and the company operation .%受民族文化的发展历程、意识形态领域的差异和企业文化发展处于初级阶段的影响，我国企业海外并购过程中面临的文化风险更加复杂，在文化整合过程中存在着心态不成熟、方法不完善、体系不健全等问题。海外并购文化整合中的文化风险体系具有风险、人、时间三个维度，通过动态循环的文化整合模式，可以在全面风险管理理念的指引下，使文化风险的整合充分发挥缓冲和指引的功能，从而有效实现两种文化体系的融合与创新，保证新的文化体系与企业经营之间的高度契合。