Based on provincial panel data from 2002 to 2013, the empirical analysis confirms that cultural consumption not only helps improve total consumption, but also improves the internal structure of consumption, especially with a prominent trend of consumption servitization. Due to inclusive growth in all kinds of consumption expenditure guaranteed by the revenue growth, cultural consumption doesn’t cause apparent crowding-out effect on expenditure of non-durable and durable goods. Further study finds, with sustained release of the long-term revenue growth brought by income multiplier plans, and accompa-nied by the reduction of excess precautionary savings, cultural consumption further promotes non-durable goods and service-re-lated consumption through crowding-in effect.%本文结合我国2002-2013年跨省面板数据实证分析后发现，文化消费不仅有助于我国总消费水平提升，也显著改善我国消费的内部结构，突出表现为消费的服务化特点快速发展。在收入增长保证各类消费支出的“包容性”增长之下，文化消费并没有造成对非耐用品和耐用品消费支出显著的“挤出效应”。随着我国“收入倍增”计划带来长效收入增长机制作用的持续释放和社会保障体制改善带来居民预防性动机下过度储蓄的降低，文化消费通过关联作用下的“挤入效应”继续带动相关非耐用品和服务消费支出的增长。
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