学术期刊网站功能服务需求的Kano模型评价

摘要

[Purposes] This paper aims to explore the users' needs and the satisfaction evaluation of the functional service in academic journals websites.[Methods] We analyzed the users' needs of academic journals websites by using the Kano model investigation method.According to the results of the survey,we analyzed the functional classification of websites.We evaluated the importance of functional items by using the quadrant analysis and calculating the Better-Worse index of each function item.[Findings] Among 26 functional factors,only the journals and editorial department profile is the basic needs of users;five factors can be classified as the charismatic demand,10 as the expected demand,and the remaining can be classified as the demand with no difference.[Conclusions] According to the functional requirements of attributes and prioritization,academic journals websites should be combined with requirements of the digital age,track the change direction of users' demand types,and excavate the subdivision function of websites deeply.Unremitting efforts should be made to optimize the design and improve the dissemination and the user experience of academic journals websites.%[目的]探讨学术期刊网站用户需求及功能服务的满意度评价.[方法]采用Kano模型问卷调查法,对学术期刊网站进行用户需求调研,根据调研结果分析网站的功能归属分类;通过计算各功能项的Better-Worse指数,结合象限分析法,对功能项的重要程度进行评价.[结果]26个功能因素中,只有期刊和编辑部简介为用户基本型需求,5个为魅力型需求,10个为期望型需求,其余为无差异需求.[结论]学术期刊网站应依据功能需求的属性和优先级排序,结合数字化时代要求,追踪用户需求类型的变化方向,深入挖掘网站功能和细分功能项以优化学术期刊网站设计,提高学术期刊网站的传播力和用户体验效果.