微传播环境下的信息窄化用户感知分析

摘要

Objective To study the association between users behaviors and information narrowing and the effect of in-formation narrowing on the access of information under the micro-dissemination environment.Methods The presence of in-formation narrowing and the reasons why it occurs were analyzed by literature analysis, the perception of its users was analyzed according to the questionnaire survey,and the data recorded during the questionnaire survey were ana-lyzed by ordinal logistic regression analysis using the SPSS 21.0.Results Five variables displayed in ordinal logistic regression analysis showed their significant effect on information narrowing.Conclusion Information narrowing can affect our understanding of information and lead to the spread of false information and rumors. Information users should thus expand their knowledge structure and information access channels,strengthen Internet management and take a lead in the healthy development of network information dissemination.%目的:探讨用户行为习惯与信息窄化之间的关联性和信息窄化在微传播环境下对用户信息获取产生的实质性影响.方法:采用文献分析法分析目前信息窄化现象及成因,通过问卷调查对用户的信息窄化感知进行实证分析,采用SPSS 21.0对调查结果进行有序多分类Logistic回归分析.结果:回归模型析出的5个强关联变量对信息窄化产生了明显的影响.结论:信息窄化现象在一定程度上会影响人们对真相的认知,会将人的思维逐渐固定在一个狭窄的范围,导致虚假信息和谣言的传播.为削弱信息窄化的不良影响,用户应拓展自身知识结构和信息获取渠道,国家应强化互联网管理规范,引领网络信息传播的健康发展.