高新技术企业联盟导向、创业导向与企业绩效关系的实证研究

摘要

Based on survey data from 195 high-tech enterprises in China, this paper analyzes the effect of alliance orientation and entrepreneurial orientation on firm performance and moderating effect of entrepreneurial orientation and environmental dynamism on the relationship between alliance orientation and firm performance. Research results show that alliance orientation and entrepreneurial orientation have significantly positive effect on firm performance. Moreover, entrepreneurial orientation and market dynamism positively moderate the relationship between alliance orientation and firm performance while technological dynamism negatively moderates the relationship between alliance orientation and firm performance.%基于我国195家高新技术企业的问卷调查数据,实证分析了联盟导向和创业导向对企业绩效的影响,以及创业导向和环境动态性在联盟导向与企业绩效关系间的调节作用.研究结果表明:联盟导向和创业导向对企业绩效具有显著的正向影响；创业导向和市场动态性在联盟导向与企业绩效关系中起到正向调节作用；技术动态性在联盟导向与企业绩效的关系中起到负向调节作用.