This article,in the perspective of communication,studies the wushu boxing transmission in the traditional health-care P.E.course of universities of Chinese medicine by means of the communication principle and the demand characteristics of college students'.The thesis let wushu boxing get further promotion among college students.There were 4 basic elements in wushu boxing transmission,namely,disseminator,content,mode and communication target.Disseminators are mainly college wushu teachers and wushu boxing management department;the contents are wushu boxing.The transmitted mode is mainly interpersonal communication,organizational communication,mass communication,and network communication,etc.The communication targets are mainly for contemporary college students.The article puts forward that strengthening wushu boxing performance,holding wushu boxing contests,launching the teaching of wushu boxing,strengthening the propaganda,setting wushu boxing grades;attaching great importance to the wushu boxing technology,using opportunely of wushu boxing,carring forward the wushu boxing innovation;enhancing wushu boxing theory;intensifying wushu boxing morality;digging the connotation of wushu boxing.In the wushu boxing propagation,it can achieve good communication effects by integrating a variety of mode of transmission,using of communication strategies,fully mobilizing various aspects strength,broadening the channels,and propagating all-round multi-level propagated.%本研究以传播学为视角,根据传播学原理和大学生的需求特点对中医药院校传统保健体育武术拳操的传播推广进行研究,使武术拳操在大学生中得到进一步地传播推广.武术拳操传播过程具备4个基本要素,即武术拳操传播者、武术拳操传播内容、武术拳操传播方式、武术拳操传播对象.传播者主要为高校武术老师和武术拳操管理部门;传播内容为武术拳操;传播方式主要为人际传播、组织传播、大众传播、网络传播等;传播对象主要为当代大学生群体.本研究提出加强武术拳操的表演;举办武术拳操的竞赛;开展武术拳操的教学;加强武术拳操的宣传;设置武术拳操的段位;重视武术拳操的技术;巧用武术拳操的借名;发扬武术拳操的创新;加强武术拳操的理论;强化武术拳操的武德;挖掘武术拳操的内涵等多种传播策略.在武术拳操传播过程中要整合多种传播方式,综合运用传播策略,充分调动各方面力量,拓宽传播渠道,全方位多层次进行传播,才能达到良好的传播效果.
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